A FRENCH website billed as the French woman’s style secret has launched in the UK with the mission of making buying and disposing of unwanted clothing more convenient and ethical than ever.

The news comes as MPs recently called for clothing brands to put a penny on every garment, they sell to fund a £35 million recycling scheme, following the concerns around the fast fashion industry. *

Patatam.co.uk, which has been operating in France since 2013, sells high-quality second hand clothing from brands including Topshop, Zara and River Island to shoppers at prices 70% less than high street

Each item is hand-checked to ensure it meets the highest quality standards, before being uploaded for sale to the website.

The clothes on the site are sourced from charity shops, housing clearance centers and from the public using Patatam’s revolutionary Patabag service, to give them a second lease of life and reduce the amount of clothing going to landfill.

Not only can consumers buy second-hand clothing through the website, but they are also able to sell their unwanted clothing from any high street store to Patatam using the revolutionary Patabag. 

The Patabag enables consumers to sell their unwanted clothing, without the hassle of having to sell them directly to the public themselves – a key point of differentiation to other online marketplaces. 

Consumers access the website and enter the details of their unwanted clothing and receive a quote from Patatam for purchasing them, before requesting a free Patabag postage bag from the website to put their discarded clothes into and send onto Patatam. Provided they meet Patatam’s standards, a payment is sent out there and then. Patatam then handle the resale of the items to the public as a separate transaction without any need for the original user to get involved.

Eric Gagnaire, co-founder at Patatam said: “Following our successful launch in France in 2013, we now feel it is the time to bring this concept to the UK. At Patatam, we support those shoppers who want to be fashionable, but do so more ethically, by searching for or selling their pre-loved quality clothing from their favourite high street brands. 

“Our mission at Patatam is to reduce the high levels of clothing waste in landfills in the UK. This can be done through purchasing the pre-loved quality clothes from the site or using our new, revolutionary Patabag, which removes the inconvenience of selling on their quality second hand clothes. We just ask users to send their clothes to us and they then receive a payment for their clothes – and that’s it! They don’t have to do anything else.”

Gagnaire continued: “We want to bring second hand clothing to the mainstream and make fashionshopping ethical for all involved.”

Patatam provides quality pre-loved women’s and children’s clothing at prices 70% less than the high street, via its website. All clothing comes with free 48 hour delivery service, £2 next day delivery service, free returns and no minimum spend on orders to make ethical shopping more convenient that ever.  

For more information visit www.patatam.co.uk

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